Gover Meit is not only creative director of Joost Klein’s Eurovision Song Contest performance, he and the artist are also very good friends. The grand artist feels extremely responsible for the performance and Klein’s enjoyment, he tells nu.nl.
“I am there for Joost and to ensure that all his ideas can be realized,” says Meit, who previously made a name for himself as Stefano Keizers and Donny Ronny. “But Joost has about a thousand good ideas a month. That’s a lot of ideas to make come true. So I am also a filter and ensure that we come up with an act that can still be followed.”
Klein and Meit have known each other for about 8.5 years now. Meit was associated with a youth platform as a mentor for creative talents. There he met Klein. “Fate really brought us together. From the moment I met Joost there, I saw that we both have a penchant for innovation. That happened so very quickly. I feel like we have always been together.”
Because it clicks so good, Meit feels responsible not only for the act, but also for Klein’s enjoyment of the whole process. “I think I can play just about any role that is needed here. So I am the person who wipes his head with a napkin after the performance, but also the person he goes to talk to in the evening. And with whom he can spar and vent.”
“Through this process I have gained a lot more respect for my own director, Jelle Kuiper. Also because I notice how important it is to have someone by your side who fully supports you.”
Meit is used to being on stage himself, but now notices that he actually finds it even more exciting to accompany someone. “It really is like my child is playing a very important game. And I think anyone with children will know how intense it is to let go. To let him go on that stage and have that whole world wash over him.”
Even after the first photos of Europapa on the Eurovision stage, there was criticism of the performance. Klein and Meit kept talking about “a new form of a moon landing”, which meant that expectations were high. The first images did not meet those expectations for some people and Klein fell with the bookmakers.
The artist told nu.nl that he is having a hard time with it. Meit also sees a role for himself there. “I have been involved in the media world for about ten years now. I know how every time you stick your head above the parapet, you are met with a lot of criticism. So I always help him remember how many people also be helped with this.”
“If we didn’t take risks creatively, who would? I think if I hadn’t been there, it would have been a lot harder for him to keep that trust. I’m lucky to have been a step further. can stand from and always say: let’s not forget how important it is that we try to bring that innovation.”
Klein previously compared the performance at the Eurovision Song Contest to baking a cake: every element belongs in the recipe, he said in conversation with nu.nl. But now that he is in Malmö, he prefers to speak of a bag of chips, because the options are different than expected. Meit believes it is important to add nuance to this. “I would say this is the tastiest bag of chips I have ever eaten. With lots of flippos in it.” Source: nu.nl.
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