The Dutch TV Guides pay attention to the Eurovision Song Contest this week. The Veronica Superguide pays attention to the Dutch act of 2024: Joost Klein, and asks on their cover: Genius or madness?
It’s ‘that time of year’ again and this time it’s Joost Klein who represents the Netherlands with the crazy Europapa at the Eurovision Song Contest, which is now being held in Sweden. Remarkable? Rather!
There are few songs that cause as much controversy as that of Joost Klein, our entry for the Eurovision Song Contest 2024. Europapa, with a pounding gabber beat full of creative rhyme schemes and wordplay, is very different from our previous entries. Many people wonder: is Europapa a brilliant move or are we going completely wrong with this? According to Alexander van Eenennaam, music journalist at the AD and Song festival expert, it is only logical that the relatively unknown Joost Klein and his song were chosen. “Since Anouk’s participation in 2013, the selection committee has only looked at the song itself and no longer at the fame of the artist. That explains why Joost was considered in the first place,” he explains. “The other songs that had a chance were more common songs, which we have often seen at the Eurovision Song Contest. Europapa may be a bit crazy, but according to the jury it was really the very best song. It may not be to your taste, personally I wouldn’t put the song on at home, but the song is excellent within its genre.”
Alexander emphasizes that there is more behind the song there is only some happy hardcore. Europapa tells the story of Joost who lost both parents at a young age. In the song, he travels through Europe as an orphan to find himself. His parents gave him a broad vision of the world in their upbringing, namely that there are no boundaries. After a long chopping session to some pounding beats, Joost immediately addresses his parents. “I miss you every day, is what I secretly whisper. See, dad, I listened to you,” sings the blonde Frisian. A surprisingly emotional end to the cheerful song. “That emotional charge is important, because it makes Europapa more than just a gimmick,” the journalist explains. It is perhaps also the biggest difference from this year’s other entries. For example, Finland has the song No Rules! from the dance duo Windows95man. It is cheerful, striking and, like Joost, harks back to the recognizable and popular music of the nineties, but still misses the point. The song revolves around a man with long curly hair, a white cap and a shirt with the Windows 95 logo on it. He also wears skin-colored briefs until he finally finds pants. The message: don’t take everything so seriously. In any case, it makes a much less impression with the bookmakers than Joost, as the act is currently at number thirteen.
In 2019, the Netherlands made history thanks to Duncan Laurence, whose emotional ballad Arcade took first place. Europapa is so much different from Duncan’s entry. The question is why we didn’t go for a quiet emotional song again? Alexander notes that the pace of Eurovision entries has increased every year. In 2024, there are almost no ballads. According to the AD journalist, this has to do with a major change in the voting procedure. Where everything used to be in the hands of the professional jury, nowadays the opinion of the viewer also plays a major role. During the semi-finals, the public decides via televoting which country will go to the final. And that can be useful for Joost, the Eurovision expert explains. “Ballads don’t do well with the viewers. They are less likely to enter your living room. Such a striking song as Europapa is more likely to attract the attention of people at home and get more votes.” This is also where the power of social media comes into play, something Joost has mastered well. “He is a born marketer and grew up with social media. He is so good at it that he can easily reach people at home.” He previously proved that he knows how to gain fans through social media with his hit Friesenjung, which ended up in countries such as Germany and Austria via TikTok videos and became a true hit there.
While writing this article, Joost is number three among the bookmakers. So it’s starting to look more and more like we can make a profit with Europapa. “Anything is possible, but it all depends on the performance itself,” says Alexander. “We don’t know yet what he will do on stage. But without knowing exactly what his act will look like, I dare to predict that he will become number one with the audience. The only question is whether he will able to touch the professional jury with his message.” But according to the music expert, that no longer matters. Europapa has been listened to millions on YouTube and dominates the radio in countries such as Belgium, Germany and France. “Actually, Joost has already won.”
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